I have needed new “branding photos” for a while now.

I thought about going the safe route— renting a studio, putting on makeup and an artsy black blazer. “Hi I’m Ali, I’m a photographer”. But I kept thinking about the one thing I say to every client I’ve ever worked with;

“All I ask is that you trust me”.

A request that, at surface level, seems simple enough. Then you break it down and it’s…a monumental ask. To do what I do, document people’s weddings and life’s milestones, strangers have to let me, a stranger, in.

Into their homes so we can sit around the kitchen table. Into their dressing rooms where I button up a white dress if mom forgot her readers. Into their relationships, their insecurities, their anxieties….I ask a lot of you. Yet, you let me in.

We are able to traverse that space we created together, a pocket of vulnerability & trust. That’s where the magic happens…I become a part of your world, you become a part of mine.

Thats why I couldn’t show up on here in business casual, laughing against a white brick wall. There’s no trust in that introduction, at least not to me.

“All I ask is that you trust me”.